BVLGARI Reveals The Serpenti Infinito Exhibition: A Dialogue Between Jewelry & Art
L-R _ Lucia Silvestri - Jewelry Executive Creative Director, Bvlgari, Priyanka Chopra Jonas - Global Brand Ambassador, Bvlgari and Jean-Christophe Babin - CEO, Bvlgari Mumbai (Maharashtra) [India], October 1: For the first time in India, Bvlgari celebrates art, culture, and craftsmanship through a powerful tribute to the transformative nature of its Serpenti icon. Bvlgari, The Magnificent Roman High jeweller and icon of contemporary Italian art of living, continues to celebrate the Year of the Snake by unveiling the Serpenti Infinito exhibition in India at the Art House, Nita Mukesh Ambani Cultural Centre, BKC, Mumbai. The exhibition opens with an exclusive preview inaugurated by Bvlgari’s Global Brand Ambassador, Priyanka Chopra Jonas, on October 1st 2025, and will welcome the public from October 2nd to October 17th 2025. This edition will feature over 75 works by 23 acclaimed Indian and international artists, including a major immersive experience, Infinito: AI Data Sculpture by Refik Anadol, a three-dimensional AI-powered dynamic installation set within a 360-degree mirrored room. Following its successful chapters in Shanghai and Seoul earlier this year, the India edition of Serpenti Infinito continues to explore the infinite transformations of Bvlgari’s iconic Serpenti through the lenses of art, history, and contemporary expression. Since its debut in 1948, the snake has embodied Bvlgari’s spirit of reinvention, vitality, and perpetual transformation. Bvlgari’s identity is deeply intertwined with its longstanding relationship with India, which has long served as a source of inspiration and a partner in creativity and craftsmanship. Here, the icon finds profound cultural meaning in the nāga, a symbol of strength, protection, and renewal deeply woven into Indian mythology, art, and tradition. This edition brings the cross-cultural dialogue in its most expansive form, uniting Roman artistry with India’s rich symbolic heritage. “India has always been a profound source of inspiration for Bvlgari, thanks to its rich history, exceptional craftsmanship, and deep cultural heritage,” says Jean-Christophe Babin, CEO of Bvlgari. “The decision to bring Serpenti Infinito to Mumbai is more than just a launch; it’s a meaningful celebration of the dialogue between our timeless Roman roots and India’s vibrant artistic traditions. This journey not only reinforces Serpenti as an emblematic symbol of Bvlgari’s identity but also elevates it as a universal icon of continuous reinvention, creativity, and enduring elegance. Curated by Nature Morte, one of India’s foremost galleries founded by Peter Nagy and Aparajita Jain, and envisioned by Artistic Director Sean Anderson, the exhibition creates a powerful dialogue between heritage, artistry, and cultural exchange. Among the 23 acclaimed Indian and international artists on view are Alicja Kwade, Amit Mahadev Dombhare, Arinjoy Sen, Baua Devi, Banku Chitrakar, Bharti Kher, Enter Projects, Harshit Agrawal, L.N. Tallur, L. Rathakrishnan, Moumita Das, Olivia Fraser, Pors & Rao, Pramodbabu Ramteke, R Srinivasan, Radha Sollur, Reena Saini Kallat, Rithika Merchant, Sayan Chanda, Simryn Gill, Sonsay Kashyap, Subodh Gupta, and Sunita and Yamini Nayar. “The Serpenti Infinito exhibition provides the setting for powerful cultural exchange, uniting Rome and India through a shared appreciation for the serpent as a timeless symbol of renewal and transformation. By weaving together Bvlgari’s Serpenti collection with historical, modern, and contemporary art inspired by the nāga, we are celebrating how centuries-old aesthetic relationships can create compelling and resonant stories today.” Sean Anderson, Artistic Director of Nature Morte Embracing the many creative dimensions of Serpenti’s multifaceted identity, the exhibition unfolds across three chapters. Chapter I, Crafting Serpents in History, dives into the icon’s deep symbolic significance within Indian mythology and tradition. Chapter II: A Mythic Presence examines the enduring cultural relevance of the nāga across modern, contemporary, and indigenous artistic practices. Chapter III: Infinite Transformations looks ahead, exploring the concept of Infinito through a visionary lens of technology and future-facing creativity. Together, these chapters span the floors of the Art House at the Nita Mukesh Ambani Cultural Centre, a space envisioned as the epicentre of Indian and global art. With its distinctive architecture and immersive design, it offers a dynamic setting for this landmark cross-cultural exchange. And while the snake unveils the multiple roles and significances it has taken and keeps taking through Indian culture, tradition and art, Bvlgari’s Serpenti unfolds the infinite potential behind its magnificent craftsmanship, versatile nature and always evolving designs with a magnificent selection from Bvlgari Heritage, watches and fine jewelry collections, including some unreleased High Jewelry one-of-a-kind creations, on display in t
