DREAME Unveils 'Whole-Home Smart Living' Strategy in Vietnam, Advancing Toward a Next-Generation Home Infrastructure Brand

Evolving from a cleaning-tech champion into a full-home lifestyle brand, DREAME begins with core categories like refrigeration and laundry, using flagship innovation and a structured product portfolio to reshape how Vietnamese families live at home HANOI, Vietnam, Dec. 18, 2025 /PRNewswire/ -- DREAME, a global high-end technology brand, officially unveiled its "Whole-Home Smart Living" strategy for Vietnam on December 16 at a channel conference and product ordering event in Hanoi. While maintaining its leadership in cleaning devices, DREAME is making a systematic move into core home appliance categories such as refrigerators and laundry, positioning Vietnam as one of the key strategic hubs for its whole-home business in Southeast Asia. From cleaning tech to whole-home living Founded in 2017, DREAME has built its core strengths on high-speed digital motors, intelligent algorithms and bionic robotic arms, quickly establishing a leading position in smart cleaning. The company's business now spans more than 100 countries and regions, with over 6,000 offline stores and tens of millions of households served, and has achieved No. 1 market share positions in cleaning appliance categories in multiple countries and regions around the world. "Today, Dreame Technology has grown into a global high-end technology brand, with its portfolio spanning high-end smart home appliances, smart vehicles, smart kitchen appliances, smart cleaning devices, outdoor smart equipment and personal care products. We aim to free users' hands through technology, so they can devote more time and energy to themselves and to enjoying life," said Director of DREAME Southeast Asia, Jacky Zhong. "Vietnam is one of the most dynamic and strategically important markets in our whole-home roadmap – with young consumers, an open channel ecosystem and a strong desire to upgrade their quality of life." Refrigeration and laundry as the "infrastructure layer" of the modern home Within the "Whole-Home Smart Living" strategy, refrigerators and washing machines are seen as the "infrastructure layer" for DREAME's entry into core home appliance categories in Vietnam – not just individual products, but systems that determine the rhythm and quality of daily life. In refrigeration, DREAME has built an architecture centered on the Z-Fresh flagship series, C-Fresh Slim series and Mega Pro series, designed around different kitchen layouts and household needs. In laundry, it has structured a portfolio built around the L9 AI Dual Inverter washer-dryer set, the P Series front-load range and the D3/V3 top-load series, creating a layered care system from premium to mass-market households. At the same time, DREAME also showcased innovation across additional categories – the Aura Mini LED 4K S100 TV, X-wind air conditioner, HZ602 range hood + EZ60 bridge induction hob, and the DZ401 Pro dishwasher – laying the product and technology foundations for future whole-home deployments in Vietnam: • The Aura Mini LED 4K S100 TV adopts a QLED + Mini LED backlight solution with full-array local dimming and a peak brightness of up to 1000 nits. Together with HDR, Dolby Vision and the in-house Dreamind™ Pro AI processor, it delivers higher contrast, richer colors and sharper details. The built-in Dreame Master acoustic system incorporates a full soundbar, a hidden Ultra Drum subwoofer and four up-firing speakers, for a total of 11 drivers and peak power of up to 70W, creating an immersive Dolby Atmos experience that truly turns the living room into a home cinema. • The X-wind dual robotic air conditioner uses the world's first dual robotic air-deflection arms combined with a Coanda multi-level airflow design, achieving up to 126° wide-angle air delivery and a broad, natural-feeling airflow. It can rapidly cool the room while providing two personalized airflow zones to meet the different comfort needs of adults and children. With the DREAME smart app, users can control the system remotely and link it to their daily routines. • In the kitchen, the HZ602 range hood and EZ60 bridge induction hob work in concert: the hood uses vortex guidance and an air volume of up to 1800 m³/h to provide powerful yet quiet extraction, with gesture control and auto delayed shut-off; the induction hob offers 3600W rapid heating, a flexible bridging zone for large cookware, multiple protections against dry boiling and spills, and one-touch smart cooking modes. The DZ401 Pro standalone dishwasher uses FlexWing multi-directional spray arms and 75°C high-temperature washing, combined with auto door-open and active ventilation, to deliver deep cleaning, energy and water savings, and dry, odor-free storage. Through these core categories, DREAME is moving from a "single hero product" approach toward a systemic layout at the home infrastructure layer, with room to expand into more scenarios and services in the future. A multi-layered product architecture: one brand for d