IDFC FIRST Bank launches FIRST WOW! Black, a premium credit card with Zero Forex and UPI-enabled spends

Mumbai, 8th December : IDFC FIRST Bank today announced the launch of the FIRST WOW! Black Credit Card - an upgraded and more feature-rich version of the existing FIRST WOW! Credit Card, backed by a fixed deposit. It is designed for premium benefits on FD Backed Secured Card, at an accessible price. Key highlights of the card are ZERO Fx markup on International Spends, Dual card with Mastercard and RuPay UPI, and rewards on UPI Spends. Cardholders get a physical Mastercard plus a UPI-enabled RuPay virtual credit card both seamlessly linked to the same account with a unified credit limit and a single consolidated statement Key Features of FIRST WOW! Black Card Feature Details Forex Markup 0% Fx markup on all international spends Cash Withdrawal 0% Interest till payment due date (upto 45 days). Only charge of ₹199 per withdrawal Rewards Points 4 Reward Points per ₹150 on everyday spends (≈1.3% value back) 3 Reward Points per ₹150 on eligible UPI spends above ₹2,000 (≈1% value back) 50 Bonus RPs per ₹150 on hotel bookings (≈16.7% value back) on IDFC FIRST Bank App 30 Bonus RPs per ₹150 on flight bookings (≈10% value back) on IDFC FIRST Bank App Rewards Points Value ₹0.50 per RP on travel bookings via the IDFC FIRST Bank app Lounge Access 4 Domestic lounge access per year Free Trip Cancellation Trip cancellation cover of up to ₹10,000 on flight & hotel bookings Movie Offer 25% discount up to ₹100 on movie tickets, once every month Fuel Surcharge Waiver 1% fuel surcharge waiver up to ₹200, every month Roadside Assistance Complimentary roadside assistance worth ₹1,399, available once every year Comprehensive Insurance Cover Personal accident cover of up to ₹2 lakh and lost card liability up to ₹25,000 for assured protection. Priced at ₹750 + GST (joining and annual fee), the card offers welcome benefits worth over ₹5,000, making it a strong value proposition in the secured credit-card space. Cardholders enjoy welcome benefits covering travel discounts, premium dining access & lifestyle offers, as well as an additional 5% cashback (up to ₹1,000) on the first EMI transaction made within 30 days. Annual fee (2nd year onwards) of ₹750 + GST is waived on achieving annual spends of ₹1,50,000, maximizing overall value. Shirish Bhandari, Head – Credit Cards, FASTag & Loyalty, IDFC FIRST Bank, said: “The response to our earlier FIRST WOW! variant reinforced one clear insight: customers want simplicity and affordability, but without feeling like they are compromising on experience or benefits. FIRST WOW! Black is our answer an upgrade in every sense, delivering more value, more travel capability, and more everyday utility. Premium card experiences have often remained inaccessible for customers who are new to credit or prefer an affordable price point. FIRST WOW! Black shifts that paradigm with zero forex markup, domestic lounge access, stronger travel rewards, trip protection and many lifestyle benefits — offered at a price point designed for broad accessibility & making premium and aspirational privileges, truly democratic. At IDFC FIRST Bank, we believe great financial products shouldn’t be exclusive they should be enabling. FIRST WOW! Black is designed to do exactly that” The IDFC FIRST Bank FIRST WOW! Black Credit Card is now available for applications on the IDFC FIRST Bank Website. Available against an FD from ₹20,000, the card is open to all applicants aged 18 and above The entire application process from FD creation to card issuance is fully digital, instant, and requires no paperwork About the Bank 1. Vision: To build a world-class Bank in India, founded with principles of Ethical, Digital, and Social Good Banking. 2. Scale: IDFC FIRST Bank is one of India’s fast-growing private banks, building its UI, UX, and tech stack like a fintech. As of September 30, 2025, the Bank serves 35 million customers, with a customer business of Rs. 5,35,673 crore ($60.4b) comprising customer deposits of ₹2,69,094 crores ($30.3b) and loans & advances of ₹2,66,579 crores ($30.0b). Customer deposits grew 23.4% YoY and loans 19.7% YoY. We reach over 60,000 cities, towns, and villages, operate through 1,041 branches. 3. Scope: We are a universal Bank offering complete range of services, including Retail, MSME, Rural, Startups, Corporate Banking, Cash Management, Credit Cards, Wealth Management, Deposits, Government Banking, Working Capital, Trade Finance, and Treasury solutions. 4. Ethical Banking: We are committed to doing right even when customers are not watching. We have simplified descriptions, calculations, and legal jargon to avoid confusing customers. 5. Digital Banking: The Bank's modern technology stack delivers high-quality services across all channels like mobile, branch, internet banking, call centers and relationship managers. Built on cloud-native, API led, microservices architecture, supporte