Nykaa is Back with the Third Edition of the Best in Beauty Awards - Vote for your Favourites Now!

Mumbai, Maharashtra, India (NewsVoir) • For the first time ever, Customer Choice Awards and Jury Honours will be recognised separately - celebrating the products consumers swear by alongside expert-approved standouts • Bigger than ever: NBIB grows from 42 categories at launch to 60 categories in its third edition, reflecting the scale of India’s beauty obsession - voting is now live until June 2026 Every beauty lover has that one product they can’t stop recommending. The foundation that never fails, the moisturiser that saves their skin, the lipstick they’ve bought in every shade. The Nykaa Best in Beauty Awards are back for its third edition, giving beauty enthusiasts across India the chance to champion exactly those favourites. What started as a celebration of consumer-loved beauty has quickly grown into one of the most influential moments in India’s beauty calendar. Across its first two editions alone, the awards have seen over 2.6 lakhs votes, proving just how powerful the voice of the beauty consumer truly is. At its heart, the awards are built on a simple idea that has long defined Nykaa: that the people who use beauty every day should help decide what the best of it really looks like. Once again, Nykaa is putting the power of choice directly in the hands of consumers, celebrating the brands that have earned their trust and admiration. From global icons to homegrown innovators, the awards spotlight the products that have not only delivered exceptional results but also secured pride of place on vanities across the country. The Nykaa Best in Beauty Awards are not just about recognising success. They are a tribute to the consumers whose choices continue to shape India’s fast-evolving beauty landscape. For over a decade, Nykaa has played a defining role in transforming how India discovers and experiences beauty, empowering consumers through authentic experiences, expert-led education, and immersive content. The Nykaa Best in Beauty Awards extend that legacy by creating a platform where the community can champion the brands they love most. This year marks an exciting evolution for the awards. For the first time, the honours will be presented across two distinct recognitions: Consumer Choice Awards, determined entirely by public votes, and Jury Honours, selected by an esteemed panel of industry experts and beauty professionals. The awards have also grown significantly in scale. What began with 42 categories in its inaugural edition has now expanded to 60 categories, reflecting the remarkable growth and diversity of India’s beauty industry today. Commenting on the announcement, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “The Nykaa Best in Beauty Awards have become one of the most loved and influential initiatives in India’s beauty calendar. From the very beginning, Nykaa has pioneered industry-first programs that put consumers at the heart of everything we do, and these awards are a perfect example. The first two editions of NBIB were a huge success, driven by the overwhelming support and engagement of our community. What began as a way for consumers to celebrate the products they love has now evolved into a landmark platform that recognises favourites, breakthrough products, and the global and homegrown brands setting new benchmarks in India’s beauty landscape. With the introduction of distinct Consumer Choice Awards and Jury Honours this year, we are recognising both the voice of millions of consumers and the perspective of industry experts. These awards go beyond recognition - they reflect the rituals, preferences, and passions that define how India experiences beauty. We’re thrilled to see this next chapter unfold as the community continues to champion the products they truly love.” What’s New at NBIB 2026 Reflecting the continued growth and diversification of India’s beauty landscape, the third edition of the Nykaa Best in Beauty Awards expands to 60 categories across Skincare, Makeup, Haircare, Fragrances, and Bath & Body. Among the highlights this year is the introduction of Most Loved Gifting Brand, a category that celebrates the brand consumers most often turn to when choosing beauty as a thoughtful gift. The awards also continue to spotlight the trends defining modern beauty culture through returning categories such as Viral Products and Viral New Korean Beauty, which recognise products that have captured widespread consumer attention and reflect the growing influence of K-beauty in India. Meanwhile, the Impact Award honours brands making meaningful strides toward sustainability and responsible practices, recognising the increasing importance of conscious beauty among today’s consumers. Enhancing the experience for voters, NBIB 2026 will also introduce a discover-to-purchase feature, allowing consumers to seamlessly explore and shop nominated products while casting their votes. By bringing discovery, participation, and shopping togethe