Serial Entrepreneur Tanooraa Swetha Menon Joins Suniel Shetty to Introduce AgeWell—India’s First Over 40 Living Revolution

25 expert-led products, members-only community, and next-gen living spaces power the ageless movement. New Delhi [India], November 27: What happens when a serial entrepreneur who’s built brands across four countries teams up with a 64-year-old wellness icon who exemplifies ageless living? You get AgeWell – India’s first complete wellness ecosystem for everyone over 40. The Founder: Tanooraa Swetha Menon Acclaimed Indian business leader and serial entrepreneur with a proven track record of building and scaling multiple successful brands across Indian and international markets. • The Champion: Suniel Shetty – Globally recognised wellness and fitness pioneer, founder and mentor in multiple wellness startups, living proof that discipline and purpose redefine ageing. • The Mission: Transform aging from decline to celebration – ushering in a transformative shift from reactive health management to proactive wellness. The Ecosystem: • 25 Ayurvedic-science hybrid nutraceuticals and supplements addressing beauty, vitality, hormonal balance, lifestyle health, and sugar support. • AgeWell Connect: Private social platform for people over 40 to connect, share, learn, and grow together. • AgeWell Living Residences: Purpose-built living spaces designed for long-term wellness, independence, and community-driven aging. • Expert-led programs covering fitness, nutrition, hormonal health, mental well-being, and longevity science The Movement: Creating India’s first truly integrated ecosystem for confident, connected living after turning 40. AgeWell marks not just a product launch, but the start of a national health movement built on the lived experiences of co-founders Tanooraa Swetha Menon, Mitlaj and Shahin Farzeen – who witnessed the unique needs, missed opportunities, and gaps in Indian eldercare and built AgeWell to address them for every family. Member of Parliament Hibi Eden has inaugurated AgeWell’s corporate headquarters in Athani, near Kochi International Airport, establishing the operational hub for India’s first integrated over-40 wellness ecosystem. Addressing a Growing Market: India’s over-40 population is growing rapidly, driven by rising life expectancy and increasing wellness spending; however, the market remains underserved, with few brands offering premium, science-backed solutions that position wellness as aspirational rather than clinical. AgeWell has identified three key challenges in this segment: fragmented offerings that tend to be overly clinical or lack scientific validation, low consumer trust fueled by inconsistent brand communication and poor adherence, and a gap in lifestyle-driven approaches that elevate wellness to an aspirational status. These insights highlight the urgent need for an integrated, credible framework designed to support healthy aging with both efficacy and inspiration. Meet the Visionary Behind AgeWell Tanooraa Swetha Menon is no stranger to building category-defining brands. As a serial entrepreneur, she has successfully founded and leads Herbs & Hugs (with over 100 kiosks across India specializing in Ayurvedic personal care, has 11 SKUs & a sub-brand Bhishma that has 10 SKUs specializing in Ayurvedic personal care for men) and Zoul & Zera (a fashion brand for children aged 0-6 years with international retail presence in India, Dubai, Oman, Maldives, and Mauritius). With an MBA from Christ University, Bengaluru and transformative solo travel experiences across nearly 36 countries, Tanooraa developed a deep understanding of what aging populations truly need—not just products, but purpose, community, and dignity. Her memoir “Thattamitta Menothi” chronicles her journey through business building, and personal transformation, establishing her as a voice of resilience and empowerment. AgeWell represents the culmination of her life’s work: merging scientific rigor, Ayurvedic wisdom, and global insights to create India’s first integrated ecosystem for thriving after turning 40. “Forty didn’t hit me like a crisis—it hit me like a mirror. It showed me the fatigue I ignored, the hormonal shifts I dismissed, and the wellness gaps I never addressed. As I researched my own health, I saw millions of Indians facing the same silence around aging. AgeWell is my answer: a movement that celebrates strength, supports change, and turns prevention, community, and clarity into our greatest tools for living well,” said Tanooraa Swetha Menon, Founder, AgeWell. Suniel Shetty—Champion of Ageless Living Suniel Shetty exemplifies a holistic philosophy that fitness, wellness, and purposeful living are lifelong commitments. Beyond his celebrated career as a film actor and entrepreneur, he is a founder and mentor in multiple wellness startups, championing innovation in fitness, nutrition, and holistic health. He has spent over four decades demonstrating that discipline, consistency, and purpose define how we age. His combined contributions in business lead