Whatfix-Commissioned Study Finds Enterprises Stand to Lose USD 10.9M Annually Due to Poor Digital Adoption
As AI adoption accelerates and effectiveness gaps persist, Whatfix bridges the gap building on strong 2025 momentum. The company is evolving into an AI-first platform powering measurable digital transformation at scale Bengaluru, Karnataka, India (NewsVoir) Whatfix, the AI-native platform for enterprise technology adoption, today released the findings of a study it commissioned with Forrester Consulting. The study found that a mid-sized enterprise of approximately 1,000 employees could lose an estimated $10.9 million annually due to poor digital adoption, underscoring the need for Digital Adoption Platforms (DAPs) to translate enterprise applications and AI investments into measurable outcomes. The findings are based on a global survey of 335 senior decision-makers (Director level and above) across North America, Europe, APAC, and India, with the majority (97%) reporting annual revenues exceeding $1 billion. Key Findings Highlight Why Digital Adoption Is Critical to Digital Transformation Success • $10.9M at risk: A mid-sized organization of 1,000 employees stands to lose an estimated $10.9 million annually due to ineffective digital adoption. • 728 hours lost per employee: Workers spend hundreds of hours navigating poorly adopted or complex digital environments. • AI adoption gap: While 76% of leaders prioritize AI adoption, only 27% view digital adoption as a critical enabler. • DAP maturity drives outcomes: Proficient organizations significantly outperform emergent peers on key metrics, including improved user experience (53% vs. 28%) and ROI maximization (56% vs. 28%). As enterprises scale AI, digital adoption maturity becomes critical. Governance, workflow integration, and measurement determine impact. Modern DAPs are emerging as the orchestrator of AI execution, embedding governance, workflow intelligence and real-time contextual guidance directly into enterprise workflows to ensure measurable outcomes at scale. Find the full insights from the Whatfix-commissioned Forrester Consulting study here. The study also includes a Forrester-defined framework for organizations to evaluate their digital adoption maturity. “Enterprises are buying and building AI faster than ever, but adoption is not keeping pace,” said Khadim Batti, Co-founder and CEO of Whatfix. “The real challenge is operationalizing intelligence inside real workflows with governance and measurable outcomes. Digital adoption maturity is no longer optional, it has become the difference between AI ambition and AI outcomes.” “We treat AI as driving intelligence into whatever we do. With frequent changes in content creators, consistency and speed of delivery are critical for us. This is where AI plays a powerful role,” said Satyen Shah, Vice President – IT & Digital Solutions, JSW Steel. “AI is helping us contextualize user queries across Salesforce modules and deliver highly relevant, in-the-flow support. AI without context is of no use, and Whatfix’s roadmap around contextual intelligence and automation is creating real impact for us.” Whatfix Momentum in 2025 Financial and Market Momentum Reinforce Category Leadership In 2025, Whatfix continued its strong growth trajectory, registering 31% year-over-year revenue growth alongside a consistent margin expansion. Built on a foundation of robust core SaaS economics and improving operating leverage, the company continues to drive its growth agenda. This momentum was further validated by the 2025 Deloitte Technology Fast 500™, where Whatfix is recognised as the top-ranked DAP for the fifth consecutive year and rising to #279 globally, a 24% jump in ranking, achieving a remarkable 275% growth rate. Whatfix’s evolution toward an agentic product suite and AI-first innovation was also reinforced by the inclusion of its multi-product offerings—Digital Adoption, Product Analytics, and Mirror—in the 2025 Gartner Market Guides for both DAP and Product Analytics. As the only Digital Adoption Platform recognized as a "Customers’ Choice" vendor in the Gartner Voice of the Customer report for the third consecutive year, Whatfix continues to attract market leaders. New customers continue to drive growth, accounting for 44% of the new business, with a strong expansion and new wins across a portfolio of enterprise logos, including Shell, Mercedes-Benz Group AG, Experian, Compass Group USA, Ceva Logistics, IDEXX Laboratories, Grant Thornton, and Sentry Insurance. This growth was achieved while maintaining a 99.9% CSAT score and a Net Promoter Score (NPS) of 53, reflecting deep product adoption and sustained customer value. Furthermore, Whatfix expanded its partner ecosystem to over 150 global partners, scaling AI-driven digital transformation across diverse industries and geographies. Whatfix Product Suite: Accelerating AI Powered Digital Transformation Artificial Intelligence Screensense advanced as the core AI engine behind Whatfix, strengthening its ability to understand screen structure, workflow cont
