A Legacy Born in Delhi’s Basti Hazrat Nizamuddin, Zam Zam Perfumers Highlights Seasonal & Wedding Fragrance Trends for 2025 — From Kalimat to Areesh

New Delhi, India — January 2025: Zam Zam Perfumers, the iconic fragrance house rooted in the historic Basti Hazrat Nizamuddin of Delhi, announces its curated insights into Seasonal & Wedding Fragrance Trends for 2025, spotlighting its most celebrated creations — from Kalimat’s amber-rose warmth to Areesh’s citrus-floral elegance. As one of India’s most trusted names in traditional non-alcoholic fragrance oils, the brand continues to guide consumers through the evolving world of attars with craftsmanship refined over 34 years. Founded in 1991 amidst the aromatic lanes of Nizamuddin — Delhi’s legendary perfume district — Zam Zam Perfumers has built a reputation for offering 100% non-alcoholic, skin-friendly, and government-certified fragrance oils designed for personal, ceremonial, and luxury usage. Fragrance Trends for 2025: Elegance for Every Season & Celebration With weddings, festivals, and personal luxury on the rise, 2025 is witnessing a significant shift toward long-lasting, natural, non-alcoholic perfumes. Zam Zam Perfumers highlights the scents dominating this year’s preference landscape: 1. Romantic & Festive Florals Kalimat (12ml) — A signature winter-festive favourite, blending amber rose, sweet spices, and warm woody notes. Perfect for celebrations, evening wear, and bridal gifting. 2. Winter Oudh Sophistication Ilhaam (6ml) — A deep, woody oudh composition ideal for cooler months and grand wedding events. 3. Royal Oriental Layers for Weddings Passion (25ml) — A luxury blend of bergamot, amber, oud, vanilla, and musk — chosen by grooms and wedding hosts for its commanding sillage. 4. Elegant Citrus & Floral Statements Adab (12ml) — Fresh, bright, and refined; suitable for daytime ceremonies and reception functions. 5. Nature-Inspired Fresh Florals Ehsas (25ml) — Inspired by cool, serene air with soft floral and musky nuances — trending among brides this season. 6. Amber, Wood & Leather Masculine Notes Rafif (12ml) — Favoured for mehendi, sangeet, and regal evening events. 7. Modern Citrus-Fruity Celebrations Areesh (20ml) — A top choice for summer weddings and daytime festivities with its lively grapefruit-lychee-peach opening. A Delhi Legacy Shaping Modern Indian Perfumery “Being born in Basti Hazrat Nizamuddin, the heart of Delhi’s traditional fragrance heritage, we carry forward a responsibility — to preserve the authenticity of Indian attars while innovating for modern consumers,” says a spokesperson for Zam Zam Perfumers. “Our 2025 trend report reflects what today’s bride, groom, and fragrance lovers desire — purity, longevity, and a signature aroma that becomes a memory.” With seven retail stores across Delhi, Srinagar, and Kanpur, and a fast-growing e-commerce platform, the brand serves fragrance enthusiasts, wedding clients, luxury buyers, and export markets. Why Non-Alcoholic Attars Are Surging in 2025 The demand for natural fragrance oils is at an all-time high due to: ✔ Skin-friendly, alcohol-free formulations ✔ Long-lasting wear suitable for Indian climates ✔ Cultural and religious preference for pure attars ✔ Growing interest in traditional Indian aromatics among youth ✔ Rising luxury wedding market Zam Zam Perfumers’ certified formulations ensure safety, purity, and consistent quality — making them a dependable choice for personal use and premium gifting. About Zam Zam Perfumers Established in 1991 in Delhi’s historic Basti Hazrat Nizamuddin, Zam Zam Perfumers is a heritage fragrance house offering over 150 premium non-alcoholic attars crafted with precision, purity, and modern quality assurance. With seven stores across India and a thriving online presence, the brand is known for its authenticity, consistency, and exquisite fragrance artistry. Media Contact Zam Zam Perfumers Email: hello@zamzamperfumers.com Phone: +91 99992 30008 Website: www.zamzamperfumers.com Instagram: @zamzamperfumers.official (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI